Football. And actions. And Twitter rants. And other stuff too.

I did a little twitter rant yesterday.

Take it from someone who is learning this the hard way — extreme results require extreme actions. You can’t change “a little” and think that’s enough for a completely different outcome. Sure, it might affect the outcome by 10-percent. Maybe 20. But the rest? That 80 or 90-percent?

You’re wasting time. Spinning wheels.

I have never played football (except that one time, at band camp) … I’m smart enough to know what I DON’T KNOW. I’m not in the trenches on Sundays and I can’t speak to what guys go through internally. I’m not allowed in meetings or closed-door discussions. I simply talk to a lot of players, and former players, on a daily basis, and that was the genesis for my rant. Allow me to explain:

***** The word “leader” gets thrown around a lot. Leadership cannot happen off the field if it doesn’t happen on it. You can have a player who is so wise, who really works hard to get other players up to speed and tries to look out for the good of the team … but guess what? If he’s not KILLING IT on the field, then do you know what he is?

He’s a hard worker. He sure works hard.

And that’s it.

If a player is going to “talk” and try to motivate, he’s going to have a heck of an easier time getting guys to listen if he’s playing like a beast.

Playing like a beast accomplishes two things: One, it ups the level of excellence and expectation (duh, Annie) … Two, it leads through action OFF the field. If a guy is playing like a beast — (and that might be reflected in hustle and urgency, not necessarily in stats) —  the guys learning from him absorb his work ethic, how he takes care of his body, what he does to stay mentally and physically ready. And that breeds FUTURE GENERATIONS of beasts. A guy is much less likely to slack off if the player he respects at the locker next to him is the model of how an athlete should prepare and conduct oneself — that goes for how he acts in front of the media, in front of fans, how he plays through injury, how he takes coaching and critiques … all of it.

If there are a bunch of players who are all striving for that … it’s an inner competition, always. No one wants to be the weakest link.

A team that does not have enough of these kinds of players lacks motivation and leadership. Motivation comes from a lot of places, but that’s one. On top of that, a locker room that is veteran deficient makes all of that much tougher.

Who you surround yourself with becomes what you know.

***** Motivation is a slippery slope. It’s also a word that’s thrown around a lot. Even if it’s subconscious, guys need motivation. Most people do in some shape or form. So, as a coach, if you’re not an effective motivator, that will eventually reflect itself on the field.

What’s worse than not being an effective motivator? Thinking you are when you’re not.

The best external motivation comes from great play (see above) … If you don’t have that, you better surround yourself with the right pieces and personnel to get a team to perform at an above-average level.

***** Culture. Listen … People are afraid of change. It’s inherent. It’s a fact. So while someone may say, “Hey, look at me! I changed!” … In reality, they put on a blue shirt instead of a pink one. YES, it’s change. It’s an action. I applaud any personal change because it’s tough. But in a business … In a business, for change to happen, it usually has to happen at the CORE. If you tiptoe around it, you just — again — waste time. For big and bold change to happen, it usually requires a CULTURE change. It requires the entire organization, top to bottom, to have a shift in thinking. A new normal. Not just SAYING it, but really feeling it and doing it. That is TOUGH. That can hurt. That can require a lot of uncomfortableness from people who like being comfortable.

It can also take time. It might inch forward, sputter backward and then leap forward again.

But what’s worse? A year or two of that versus decades of doing the same thing and expecting a different result?

I’m not saying you have to clean house or fire people or go all crazy. It can be more subtle than that. Sometimes, it’s just admitting what you’re NOT, admitting what’s MISSING, learning from mistakes and from competitors who are succeeding where you’re not, taking a deep breath and going from there. But the first step is to honestly see what’s not working. If you can’t see that … hire someone who can. Not someone you’re comfortable with, or this pattern will repeat.

Not sure if this post is about football or life anymore … but the two sure can parallel one another, huh?

Until next time, peeps.

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